Founder and mom Sarah Kallile was breastfeeding her second daughter during the pandemic and decided she was fed up with her nursing bra. She hated the frumpy way it looked and how she always leaked. 

Sarah wondered if she was the only one. She sent a survey to hundreds of moms and the results were loud and clear: 84% of moms were also dissatisfied. That was her lightbulb moment. 

Using the help of her mom Sue, Sarah created the first Lunnie prototype AKA the “Frankenstein bra”. Sarah put the prototype in a little pink bag on doorsteps around her neighborhood for moms to try on. The Lunnie Hive community was born. 

One year and six prototypes later, they nailed the final design: A chic nursing bra with leakproof, sewn-in pads. Now patented, too! Lunnie launched in March 2022 and sold out with $0 marketing, thanks to the Lunnie Hive community of moms. 

But Sarah didn’t stop there. After outgrowing her small-batch manufacturer, she spent 2+ years working with a world-renowned bra manufacturer to create an even better Lunnie 2.0.

Sarah named Lunnie after a mashup of her own daughters’ nicknames. During the journey of creating Lunnie, she gave birth to her third daughter. Sarah is the proud mother of three girls under the age of 6 and wears her Lunnie bra everyday. 

Moms deserve better. That’s why I created Lunnie. It’s the first community-led postpartum intimates brand for modern mothers. 

Early motherhood is hard. We believe fed is best. The stigma around postpartum and breastfeeding often leaves moms unsupported. Lunnie is here to change that through innovative products and advocacy. 

There’s nothing more beautiful and stronger than a mother. And she deserves to feel that way inside and out. Join us. 

Xx,

Sarah

Founder & CEO of Lunnie